Partner channel update: Bitdefender sign with Kite as UK distributor

Bitdefender reveal their cyber security predictions and opportunities for partners & why they have signed with Kite Distribution as a UK distributor in this Q&A with Christian Stanford, Senior Director EMEA Channels at Bitdefender.

Bitdefender is a global cybersecurity leader protecting over 500 million systems in more than 150 countries. Since 2001, Bitdefender innovation has consistently delivered award-winning security products and threat intelligence for the smart connected home, mobile users, modern businesses and their networks, devices, datacentres and Cloud infrastructure. Today, Bitdefender and its Labs is also the provider vendor of choice, embedded in over 38% of the world’s security solutions. Recognised by industry, respected by vendors and evangelized by customers, Bitdefender is the cybersecurity company you can trust and rely on.

At Kite Distribution we invest our efforts into technologies that are disruptive, ground-breaking and 100% Channel Focused. Bitdefender fits all of these criteria and we feel the security market is missing a technology that offers best of breed endpoint and network security products available in multiple delivery methods .i.e. MSP or traditional resale sale.

Bitdefender has a solution for all areas of today’s fast-moving security market allowing customers to embrace modern mobile working practices whiles not compromising security.

Q & A

Q1) Where do you see the future of cybersecurity?

With the rapid increase of IOT connected devices and ongoing issues around BYOD policies, cyber security has never been more essential than it is today. Security around IOT connectivity will be an ever-growing concern for organisations. So not only will prevention be a necessity, but demand will grow for solutions based on detection and investigation to ensure the bad guys are kept well away from the critical assets. As businesses become more agile and adopt new technologies or build hybrid infrastructures, cybersecurity needs to adapt and enable organisations to fully leverage the benefits of the changes. The future of cybersecurity involves the ability to secure workloads regardless of their location (on-premise or in the cloud), operating system or type of virtualization technology used, while ensuring maximum performance, effectiveness in detecting new and unknown threats, and complete visibility across the organisation’s entire infrastructure. We’ve designed our security technologies stack specifically around this future, meeting both current and future needs that organisations may face.

Q2) Why have Bitdefender chosen to sign with Kite Distribution as a UK distributor?

Bitdefender sees Kite distribution as an essential part of the Bitdefender channel ecosystem. Kite is a well-known VAD that encapsulates the V for VAD. Value is an integral part of the reason we recruited Kite Distribution as a Bitdefender UK distribution partner. They have a vital complementary solution portfolio for us to take advantage of, and countless new VAR relationships ready to feed into the Bitdefender partner network. Kite also have an incredibly knowledgeable security team at our disposal. Essentially, this team has the capability to reflect our own internal channel team, helping Bitdefender to scale and reach the demanding goals and high expectations we set ourselves.

Q3) Why is it a good time to become a Bitdefender partner? What are the benefits and opportunities of becoming a partner?

There has never been a better time to join the Bitdefender Partner Network. We have very attractive margin retaining offers for all our partners, no matter their level. We have a world-class support network that will operate directly and indirectly with our partners. We are also expanding our portfolio of solutions with products outside of endpoint protection. Bitdefender is very much moving into end-to-end solution offerings that will generate very lucrative services for our partners to take advantage of.

Q4) What is the opportunity within Software defined datacentres?

Organisations are increasingly turning to software-defined datacentres as their IT reinvents itself to become more agile and efficient and keep operational costs low. SDDCs deliver flexible, efficient and fast-iterating infrastructures that require a new breed of security solutions to effectively protect them without hampering agility, efficiency and flexibility. Traditional security solutions are obviously not designed to handle these needs, which is why Bitdefender has created a security platform that delivers layered next-generation defenses that minimises security’s impact on system resources and maximises both virtualization density (to reduce the infrastructure footprint) and application performance (to improve the user experience). The right security solution for SDDCs needs to enable maximum operational efficiency, universal support for all hypervisor technologies, and unlimited linear scalability to rapidly and automatically scale alongside your infrastructure’s needs, without causing performance overheads or manageability issues. Advanced and sophisticated threats are specifically gunning for these infrastructures. So, a security solution that can also detect and block them,  while offering all the above benefits and delivering the highest accuracy (proven by independent testing organisations), is the best way for organisations to increase their security posture and gain high visibility across their infrastructure.

If you have any questions feel free to contact Dale Wilson on 0116 243 8600 or via email on