About Us

Kite is a UK focused, value-added distributor that specialises in bringing innovative and disruptive technologies to the UK channel. Our management have over 50 years of accumulated channel experience, including launching and building markets for some of the most readily recognisable security & networking brands around today.

Our aim at Kite is to provide each of our vendor and reseller partners with a market leading distribution engine for building incremental revenue. We are also ardent believers in maintaining quality at all times. We endeavour to set a very high level of partner satisfaction from the point the enquiry is picked up, our understanding of the vendors proposition, quote accuracy and turnaround all the way through to delivery and post-sale professional services.

We firmly believe that the generation of incremental revenue is a goal more easily accomplished with distribution and the vendor both working in tandem with the partner. For that reason we leverage our know how and complementary services to assist in the creation & closure of pipeline opportunity.

How we approach our MSP partnerships

The pace of change in IT has caught many people by surprise.  Many organisations understand the need to embrace IT and build it into the core of their businesses but simply lack the expertise and sometimes the financial resources to recruit these skills into their business.

MSPs are ideally positioned to address these challenges.  Dealing with a MSP can be advantageous for a number of reasons. An MSP has streamlined its processes and concentrates its resources in delivering the services according to scale. This lowers an organisations costs accordingly. The costs are also shared by the MSP’s other clients which makes its services more cost-efficient.

An MSP works with the existing systems which means less invest in new equipment. Hiring an MSP means not having to reserve budget for the salary of an entire IT Team. The resources for hiring new employees can be steered elsewhere where it may be more effectively utilised.

Kite work with our vendors to offer MSPs the advice and help they need to achieve successful outcomes.  This includes understanding a MSPs technology stack and advising where our products can offer additional value, increased security, and resource optimisation.  The Kite team understand the importance of flexible billing models and multi-tier, multi-tenant architectures and are on hand to help advise how our world leading portfolio can help build new revenue streams for our MSP customers.

How we approach our Systems Integrator partnerships

Kite work with many of the worlds largest system integrators. Typically, system integrators are defined as resellers who can demonstrate a high level of technical accomplishment in addressing complex business problems using technology. This includes the analysis of problems, design and finally the delivery & support of IT solutions.

Many of the system integrators that Kite hold relationships with are the incumbent technology partners for some of the worlds largest enterprises. A typical customer for a systems integrator is a large enterprise with global presence employing tens of thousands of staff and due to the nature of operating in different regions will operate 24 x 7 operations. Their IT challenges tend to be complex and at a larger scale.

Over the years Kite has developed a deep understanding of the challenges faced by Systems Integrators. These can range from the need to deliver hardware efficiently to numerous global remote locations, constructing complex commercial bids for large projects, building virtual teams between vendor, reseller and Kite to help build and underwrite technical designs to long term engineering secondment to help deliver projects on time.

Kite has demonstrable success in working with the sales & technical teams in the systems integrators to help build incremental revenue. Our knowledge of how to access the largest organisations in the UK through our Systems Integrator relationships is second to none.

How we approach our reseller partnerships

We have been developing and growing our reseller base over the last six years. We go the extra mile to provide our partners with a market leading distribution engine for building incremental revenue.

The very core of our business was set up with the view of treating every one of our reseller partners with the same stature. We strive to ensure all our reseller partners receive an excellent SLA level and ensure trading with Kite is an easy and enjoyable experience.

Our intention is to grow and flourish our personal and professional relationships with our reseller partners. We endeavour to set a very high level of partner satisfaction from the point the enquiry is picked up, our understanding of the vendors proposition, lead generation services, quote accuracy and turnaround all the way through to delivery and post-sale professional services.

We are always keen to talk to resellers to discuss the potential of a mutually beneficial relationship and how Kite can assist in the development of both new and existing reseller relationships.

How we approach our vendor partnerships

Kite have been developing and growing new and existing channels for our vendors for over 6 years. We have a heritage of business development and channel management and the agility and flexibility to meet the needs and requirements of our partners, our vendors and the end user.

Although we are a growth company, we specifically have a focused vendor portfolio so we can dedicate enough time and resource to truly support our vendors and partners through our services. This is evident in the number of vendors that we signed with when we were a start-up business, who are still flourishing vendors of ours today.

We have full coverage of the UK and Ireland working with the largest System Integrators and resellers through to smaller, localised partners. We offer all these partners a variety of services from marketing and technical support through to personalised and bespoke assistance in growing new technologies into their existing base and into new customers.

We are always keen to talk to new vendors to discuss the potential of a mutually beneficial relationship and how Kite can assist in the development of both new and existing channels.